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“Birth is not only about making babies. Birth is about making mothers – strong, competent, capable mothers who trust themselves and know their inner strength”

Barbara Katz Rothman

Unfortunately, these quotes are just not the reality for the vast majority of women giving birth today. 


“An American mom today is 50% more likely to die in childbirth than her own mother was,” Dr. Neel Shah, Obstetrician


Wow – this is why we do what we do!  There is a crisis in maternity care, a crisis that is happening across the globe.  Women and babies continue to die giving birth and the vast majority of these deaths are avoidable.


That is what drives us every day…..


Jo and Katie are the Co-Founders of Epical Global and are expert midwives with over 45+ years’ experience between them. Having worked within the NHS and private sector in the UK, setting up and running a company which employed over 100 midwives, and cared for over 20,000 families -   our Founders have put their expertise, knowledge, and extensive training into all our products and services.


Having spent most of their careers working in continuity of carer models, they know that for women and their families to feel confident and empowered and receive the best outcomes in pregnancy and birth, they need access to the right information, at the right time, from the right person. The information that women receive has to be understood, it has to mean something to them and for them to be able to incorporate it into their lives. 


It is through our services that we support families to grow and thrive, through inspiration and engagement, and understanding that each journey is unique.  We want our community to reach their full potential as both mothers and women, by feeling safe and supported and receiving accessible care that focuses on their emotional, mental, and physical well-being throughout each stage of pregnancy and beyond.

Our Team
Joanne Parkington



Katie Wainwright - Midwife



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